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In the early 1980s, Victor DeNoble was a research scientist for tobacco giant Philip Morris, tasked with finding a less addictive nicotine substitute. When his work pointed to a cigarette additive that had the opposite effect, he found himself dismissed. His findings did eventually see the light of day─in the 1994 congressional hearings that roiled the industry─and the odyssey of his labors and ultimate whistleblowing are chronicled in this compelling effort. 100 min. Widescreen; Soundtrack: English.