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The term call center was first published by the Oxford English dictionary in 1983. It is not just a department, it is a reflection of the company. And everyone in the company must agree they need customers. If you work for pay, the customer guarantees your paycheck. A company wishing to excel should know the best strategy to increase profits is to provide great customer service through phone and email support, web forms, chat rooms, and social media. Great customer service can turn a first-time buyer into a lifetime customer. We will learn the importance of great customer service, the reasons why a company needs to excel and the role of the manager and employee.