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Inarguably among the top three the best British bands of the 1960s and '70s, The Who not only epitomised what it was to be an iconic rock collective during the earliest days of what we now call modern music, they equally - along only with The Beatles and The Stones - possessed a quite remarkable creative bent without which the rock/pop industry really would have been a "flash in the pan", as so many cynics in the early days predicted. This two DVD set uncovers the story of The Who from a number of different approaches. The first film analyses the group's first four years in the business, the period during which they made their name and released some of the most glorious pop music ever to grace a vinyl disc. The second film looks at the social and cultural developments that The Who were responsible for achieving. While the UK Mod scene was by no means reliant nor indeed hugely influenced by The Who, without their input the entire lifestyle and cultural phenomenon that has endured now for more than 50 years would never have been more than a passing fad. This film shows how the group's - and particularly Pete Townshend's - true understanding and grasp of the Mod persuasion helped create the most revolutionary teenage cult movement ever to trouble the pop music industry.